Home Communication Strategy Advertising in the news: Paid for content and the South African Print Media
Advertising in the news: Paid for content and the South African Print Media PDF print email
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Wednesday, 21 July 2010 22:29
blank_paperIn this 2007 book by Adrian Hadland, Lesley Cowley, Bate Felix, Tabi Tabe examine the relationship between advertising and news journalism in South Africa. They conclude that increased competition of advertising has lead to the blurring editorial content and advertising copy. This has lead to the erosion of public trust in the media. The publication includes case studies of the Finance Week, the Star, Audio Video, and The Independent Group Special Projects Division. 

 

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